Category: Web Development

What is WordPress? Creating A Website Using The Most Popular CMS
Table of Contents
Who is this guide for?
What is WordPress? How does it work?
History of WordPress
Difference between WordPress.org vs WordPress.com
Why do I need a website?
Benefits of using WordPress
What is WordPress SEO?
How to optimise for WordPress SEO
What are plugins in WordPress?
Top 5 Free WordPress SEO Plugins
What kind of websites can I create with WordPress?
Popular WordPress sites
Conclusion
Frequently Asked Questions
Who is this guide for?
Hello! and thank you for visiting our WordPress blog! We’re excited to have you and want to help you make the most of your time here. So who is this guide for? Let’s find out!
Whether you’re a complete beginner, a small company owner hoping to make your mark on the web, a blogger wanting to have your voice heard, or a web developer/designer wishing to sharpen your abilities, this guide will help you get all the information you need.
We’ll start from scratch with you and show you how to make a polished website, optimise it for search engines, interact with your target demographic, and more. Prepare to unleash WordPress’ full potential with the help of our helpful and in-depth instructions. Let’s get your WordPress site up and running now!
What is WordPress? How does it work?
WordPress is a powerful and easy-to-use content management system(CMS). The best part about this, it is completely free, giving users the flexibility to build almost any kind of website.
It is built in PHP and uses MySQL or MariaDB as a database. (Source: Wikipedia.org)
Typically like any CMS, you can create a layout for yourself and add functionality to it by assigning a user logic.
Example: You can assign a link to a button on a page to redirect to another page or to scroll down by following the simple steps provided on the editor dashboard.
For a detailed tutorial on WordPress, you can consider referring to WPBeginner, a platform that pretty much aims to answer any question about WordPress.
History of WordPress
It all started when two buddies, Matt Mullenweg, and Mike Little, got together in 2003 to develop new blogging software. They aimed to create something that was simple to use, flexible enough to meet individual needs, and open-source so that anyone could access it, alter it, and distribute it. This is how WordPress came into being.
The first WordPress, known as “b2/cafelog,” was a humble blogging software with only a few options. However, as word of mouth spread and more people began using it, so did the desire for more features. Matt and his team sincerely valued user input and worked tirelessly to refine WordPress in response to their suggestions.
In 2004, they published WordPress 1.2, which introduced plugins, a revolutionary feature that allowed users to easily add new features to their websites with a few mouse clicks.
Over the years, WordPress has grown in popularity and capabilities, becoming a full-fledged CMS. The WordPress community exploded in size as programmers, designers, and fans all chipped in to make the software better. The introduction of themes and templates allowed users to give their websites customised looks.
WordPress has become an industry giant in recent years. Over 43% of all websites are run by it (colorlib.com), including some of the largest brands and companies online as well as millions of personal blogs and webpages.
Difference between WordPress.org vs WordPress.com
WordPress.org
WordPress.org is a free and open-source software that can be used on your own server. It’s a fully adjustable software. You can add any amount of plugins or themes, and if you are feeling adventurous, you can even play with the code. Anyone who wants to make, manage, and monetize their own website will appreciate this level of customisation.
WordPress.com
With WordPress.com, you can make a website without having to learn any coding languages. You just need to sign up, select a plan, and start building your website. WordPress.com takes care of hosting, security, and backups.
It’s a good choice for people who do not want to deal with technical setups or those who are just starting off.
Key Differences:

Why do I need a website?
A website acts as platform for you to experiment and develop content that connects with your audience: A good website can:
Open up opportunities to market your products and services to the world
Act as a hub where people can learn more about you and contact you and even make purchases
Build credibility
Allow you to practice SEO strategies, market your content on social media and analyse and assess the results of your efforts
Benefits of using WordPress

User-friendly Website: Creating a website is made easy with WordPress because of its flexible themes, drag- and- drop editor, and user-friendly interface.
Flexibility: It’s flexible enough to make websites that cater to all your needs whether it’s a membership site, business website, personal blog or online store. There’s a wide variety of plugins available for WordPress that allow you to modify and extend the platform to meet your unique requirements.
Vibrant Community: This community is always adding new themes, plugins, and upgrades to WordPress, keeping it current, safe, and up- to- date. There are many resources available, including tutorials, support forums, and other WordPress users, so you will never be in the dark.
SEO-friendly: WordPress’s built- in functions and adaptable mobile design make it an ideal platform for optimizing your site for search engines.
Scalability: WordPress can grow with your business, no matter how modest or ambitious your original plans may be. As your website expands, you can easily add new features like pages, blogs, and products.
Affordability: WordPress is a free and open- source content operation system. Although you will need to pay for hosting and a domain name, the total cost is minimum in comparison to other styles of creating a website.
What is WordPress SEO?
Search engine optimisation, or SEO for short, is the process of fine- tuning a website so that it ranks higher in search engine results.
Similarly, when we talk about WordPress SEO, we are talking about the practice of optimising your site for search engines by making use of WordPress’s built in features.
When it comes to search engine optimization (SEO), WordPress gives you a lot of freedom. To begin, you can use one of the numerous excellent SEO plugins available, such as Yoast SEO or All in One SEO Pack.
You can improve your content, meta titles, headlines, and more with the help of these plugins. They’ll assess your content’s readability and offer tips for making it more interesting to both humans and search engines.
Using well- optimised keywords is a pivotal part of WordPress SEO.
Find keywords that are closely associated with your content or company, and use them liberally in your titles, headers, and text.
This aids search engines in comprehending the content of your pages and increases your visibility in response to targeted keyword searches.
How to optimise for WordPress SEO
WordPress SEO optimisation may seem like an overwhelming chore, but have no fear! We’ll break it all down and prove to you that you can become a WordPress SEO pro without any prior experience. With our Beginners Guide to WordPress SEO, you can learn everything from the value of keywords and writing engaging content to implementing robust plugins and maximising site performance.
Choose a reliable website hosting provider
Think of it as the skeleton of your website. Like a sturdy building, a reliable hosting service improves your website’s performance and usability.
1) How do I install WordPress on my Hosting Platform?
Well it’s fairly straightforward you can head over to Hostinger or Equivalent Host (any host which support auto-installing in its plans), create an account or log in to your account. Once you’re in the panel you would have set up a domain first.
Once that’s done, you can head over to your C-Panel or an Equivalent dashboard.
a) Click on the auto-installer option
b) Select the domain you want to install the WordPress CMS
c) Add a username, email and password
d) Click Install.

That’s it. Your WordPress CMS will now be installed on your domain and you can access it by typing in:

yourdomain.com/wp-admin.
This will open up a login portal where you can enter your credentials and get started.
Here’s an example of the WordPress Dashboard.

Once you’ve logged into your WordPress Dashboard, you can head down to the Appearance and click on themes.
Now the great thing about WordPress is that you have so many options to choose from, you can even filter out a perfect theme based on your expectation for the layout of the website.
Some of the most popular WordPress themes to check out are Astra, Vantage, Twenty (official theme), and many more.
Also, some of these themes come with demo content and a ready-made layout which makes it very easy for the user to visualize the layout.
2) Check search engine visibility
Improved search engine rankings direct users and search engines to your site. Therefore, ensure that search engines can discover and understand your content so that it can be indexed and ranked accurately.
You can do so by:
Making sure your website is set to index
Adding robot.txt file
Adding an XML Sitemap
3) Install an SEO-friendly Theme
If you want your WordPress site to rank well in search engines, it’s a good idea to install a theme optimised for search engines. Selecting an SEO-friendly theme provides a good start in terms of your site’s foundation, code quality, and general performance.
4) Set Permalinks Structure
In order to make your website’s URLs user- and search engine-friendly, you must first configure the permalinks structure in WordPress. Instead of using meaningless strings of numbers and letters as URL identifiers, you can make them more meaningful by including pertinent keywords in a readable format.
5) Submit Your sitemap to Google Console
To help search engines better comprehend your website’s organisation and content, you should create a sitemap that details each and every page. Using this strategy, Google can better index your website, increasing the chances of its content showing up in search results.
6) Install an SEO Plugin
To boost your website’s discoverability, search engine ranks, and overall efficiency, consider using an SEO plugin. With the help of an SEO plugin, you can perform tasks like creating an XML sitemap, optimising meta tags, analysing content, and conducting keyword research.
Using these resources, you can easily improve your website’s search engine optimisation (SEO) in terms of its content, structure, and more.
7) Excluding low-value content
If you want to improve your WordPress site’s search engine optimisation, one option is to remove low-quality content. The overall quality and relevancy of your indexed pages can be improved by identifying and eliminating content that gives little value to your users or search engines. This is important for keeping the credibility and trustworthiness of a website high.
8) Conduct Keyword Research
Search engine optimisation (SEO) for a WordPress site begins with keyword research. Keyword research gives you insight into your target audience, revealing what they’re looking for and how they’re looking for it when they visit your site.
9) Optimise your content
One of the most important aspects of WordPress SEO is optimising your content. The cornerstone of any effective SEO strategy is original, interesting, and well-optimised content.
Focus on producing high-quality content
Incorporate relevant keywords
Pay attention to your On-Page strategy
Leverage multimedia elements
10) Use SSL/HTTPS
Using SSL/HTTPS is important for search engine optimisation for WordPress sites for a number of reasons. Data sent between a user’s browser and your website is encrypted using SSL (Secure Sockets Layer), making it unreadable to hackers and making viewing your site safe.
Getting an SSL certificate and switching to HTTPS builds credibility with users and search engines.
11) Optimising Your Website Speed
A website that loads quickly not only benefits users but also sends a message to search engines that your site is easy to navigate and user-friendly. Increased bounce rates and lower search engine rankings are consequences of slow page loads.
12) High-Quality Backlinks
When it comes to WordPress SEO, high-quality backlinks are essential. When other websites link back to yours, it shows that they value and trust the information you’ve provided. Search engines give more weight to a website when it has backlinks from other credible sources.
The visibility, reliability, and search engine rankings of a website can all be boosted by constructing high-quality backlinks to the site.
13) Regularly monitor and update your SEO strategy
For WordPress SEO to work, it is essential to keep track of your progress and make adjustments on a regular basis. SEO is an ever-evolving discipline due to the ever-changing nature of search engine algorithms and consumer habits.
You can keep up with the newest developments and make any necessary improvements to your SEO approach by keeping close tabs on your results.
What are plugins in WordPress?
Plugins are basically scripts that add functionality to your WordPress site.
Example: If you want to add a form to your website on your contact page, you can head down to plugins, and search for forms. You would be presented with a variety of options, in this case, I would choose Ninja Forms or Form Maker, then follow the steps:
1) Create a form with fields of choice
2) Stylize in with options available
3) Add the form using the editor or shortcode on the page.
And that’s pretty much it, you have successfully added a form to your website.
Validations of the fields are coded onto these forms so you can sit back, relax and add relevant plugins with ease.
Note: The functionality, vulnerability, and other issues of a plugin are subject to many factors, hence you’re advised to check the reviews and research before adding it to your website.
Additionally, adding a lot of plugins isn’t always the best choice as it may slow down your website as confirmed by many articles from users on Google.
Top 5 Free WordPress SEO Plugins
1) Yoast SEO: In terms of content optimisation, it has features like title and meta description tweaking, XML sitemap creation, keyword analysis, and proofreading.
Website: https://yoast.com/wordpress/plugins/seo/

2) Rank Math: Rank Math covers every angle of search engine optimisation, from deep on-page changes to schema markup. It’s designed with both newcomers and seasoned pros in mind, thanks to its intuitive UI and extensive set of tutorials.
Website: https://rankmath.com/

3) All in One Pack: The plugin’s features range from building an XML sitemap and optimising meta tags to incorporating social media and being compatible with Google Analytics.
Website: https://wordpress.org/plugins/all-in-one-seo-pack/

4) SEOPress: There are both free and paid versions of SEOPress available, and both are packed with features. Features like XML sitemap creation, meta tag optimisation, social media integration, and content analysis are included in the free edition.
Website: https://www.seopress.org/

5) The SEO Framework: In terms of SEO plugins, the SEO Framework is one of the most efficient and user-friendly options available. It has functions such as automatically generating meta tags, XML sitemap support, consistent URL management, and social media integration.
Website: https://theseoframework.com/
What kind of websites can I create with WordPress?
WordPress lets you create almost any kind of website:
a) A blog
b) A portfolio
c) A business website
d) An e-commerce store
f) An e-learning site
To almost anything
Popular WordPress sites
Some of the most popular sites. (source: WPBeginner)
The Star Wars Blog. (Official)
Tech Crunch
BBC America.
Sony Music.
MTV News.
Conclusion
That’s all there is to it, guys. You should now have a good understanding of WordPress and why it is the preferred method for developing modern, visually appealing websites. WordPress’s user-friendly design, countless customisation possibilities, and active community will help any blogger, entrepreneur, or small company owner succeed.
Do you want assistance in making your WordPress website a reality?
If you need help with any aspect of web development, from building a beautiful site to optimising it for search engines, our professional team of web developers here at Itzfizz Digital is here to help.
We are here to help you make an impact with a WordPress site that stands out from the crowd. Make your digital dreams come true by contacting us today!
Frequently Asked Questions (FAQ) :
July 15, 2023
Top 10 Push Notification Plugins to Boost Audience Engagement
Table of Contents:
What are Push notifications?
What is the importance of using push notifications?
Disadvantages of using push notifications
When to use push notifications?
Web Vs Mobile Push Notifications
How do Push Notifications work?
Top 10 push notification plugins for WordPress
How to choose the right push notification plugin for your WordPress website
How to set up a push notification plugin?
Conclusion
Frequently Asked Questions
While browsing a website casually, have you ever seen a small popup appear in the top left corner of the browser? A prompt to enable or disable notification access. Well, that website is running a push notification campaign.
Did you know that according to E-goi, push notifications have a click rate that is sometimes seven times higher than that of email marketing, and they have a deliverability rate of ninety percent?
Today, we’ll take a closer look at one of the most common ways webmasters interact with their readers and encourage repeat visits to their sites. We’re talking about push notifications – an effective technique for sending out timely updates and messages to your user’s devices.
In this article, we’ll define push notifications and explore their various benefits. Read on to find out more about the top 10 WordPress push notification plugins and how they can increase user engagement, website traffic, and conversion rates. We’ll also provide a high-level overview of how to add WordPress push notifications to your site.
Prepare to enter the fascinating realm of push notifications by familiarizing yourself with the best WordPress plugins that will transform your site into a dynamic hub of communication.
What are push notification plugins?
By using push notification plugins, website owners can communicate with their audience in real time, informing them of updates. These plugins make it simple to apply and control push notifications on your site.
Let’s imagine you want to inform your readers about a new blog article you’ve authored. Sending a push notification to your readership is a great way to alert them to a new blog post.

What is the importance of using push notifications?
The use of push notifications can greatly enhance the value of your website or app and deliver a number of advantages. The following are some of the most salient benefits of push notifications:
i) Increased User Engagement: One way of boosting participation is to send updates whenever a new update or development occurs. Users are encouraged to return to an app or website to see what is new.
ii) Retention: Research on the impact of push notifications states that companies who analysed the target demographic and sent out notifications accordingly saw an increase in retention rates of 3-10 times.
iii) Audience Segmentation: To be effective in marketing, one must first learn to honour the wants and requirements of one’s target audience. With the use of push notifications, you can categorise your guests according to their location, device type, etc.
iv) Improved User Experience: The timely delivery of relevant information via push notifications improves the overall customer experience.
v) Cost-Effective Marketing: When compared to more traditional channels like email or SMS, push notifications are a more cost-effective marketing choice.
Disadvantages of using push notifications
While using push notifications offer a lot of benefits, you need to be aware of their drawbacks as well.
i) User Opt-In Requirement: The requirement for user opt-in is a fundamental drawback of push notifications. In order for your website or app to send users notifications, they must first give you permission to do so. Since not all site visitors will voluntarily subscribe, the potential audience for your alerts will be smaller than you’d like.
ii) User Experience Impact: Users can become frustrated with constant or irrelevant alerts and decide to turn off alerts altogether. Finding that sweet spot where you’re not overwhelming your readers but still giving them something of value is essential.
iii) Platform Limitations: Problems with compatibility can develop if push notifications are required but not supported by the user’s device or browser. This may cause some users to not receive their notifications at all, or they may arrive at an inconsistent time.
iv) Challenges on the Technical Side: Push Notification Management and Implementation can provide technical difficulties. Technical skills or additional development resources may be needed to set up the required infrastructure, integrate plugins, and ensure compatibility with various devices and browsers.
v) Privacy Concerns: In order to send out push notifications, it is necessary to gather and process user data, such as their device details and web browsing habits. If users are uneasy about the information being collected or if there are any security lapses in the notification system, this could raise privacy concerns.
vi) Limited Customisation: While push notification plugins do allow for some degree of personalisation, such control may be limited. Any limitations placed on the structure, timing, or substance of notifications would reduce their utility.
When to use push notifications?
When used carefully and at the right time, push notifications can be an effective means of communication. Some situations when push notifications really shine are as follows:
Updates and announcements that require immediate attention such as flash discounts, limited-time deals, event reminders, and breaking news benefit greatly from push notifications.
Push notifications can be used to provide users with tailored information and suggestions in response to their actions and interests.
Push notifications are helpful for re-engaging inactive or lapsed users, which can lead to increased retention rates. Customers can be retained more effectively if you send them personalised communications that either remind them of your brand or offer.
Push notifications can be especially helpful when communicating information about transactions or user behaviours. For example, order status, delivery information, password resets, account activity, etc.
Push notifications excel in narrowly focused marketing initiatives. Notifications can be sent to specific subsets of your audience based on their demographics, interests, or past actions.
Push notifications are a great way to keep your readers up-to-date on the latest developments at your news site, blog, or content-driven platform.
Web Vs Mobile Push Notifications

How do Push Notifications work?
To function, push notifications require a combination of server-side infrastructure, APIs, and end-user devices. Here’s a breakdown of how push notifications function:
User Subscription: The user is presented with a permission request and given the option to enable or disable alerts. A user’s device can be registered to admit push notifications once they give their permission.
Server-Side Configuration: The server that hosts your website or app must be set up specifically so that it can admit push notifications. To do this, a push notification service must be configured, and credentials or keys must be attained, so that the server can communicate securely with the provider of the push notification service.
Push Notification Service: A push notification service is a mediator between the server and the devices of your users. It takes in requests for notifications from the server and sends them to the users. Firebase Cloud Messaging (FCM), Apple’s Push Notification Service (APNs), and Web Push Notification are all popular push notification service providers.
Server-Side Detector: When a push notification-generating event occurs, such as when a new blog post, communication, or update is published, the server generates a notification payload. The payload is the data associated with the notification and consists of the title, message, icon, and any other data.
Delivery to user device: When a user subscribes to a push notification service, the server transfers the payload to the service, which distributes it to the user’s device.
Device Display: When a user’s device receives a push notification, the device’s operating system will display a system notice or alert. The announcement will then appear on the user’s lock screen, status bar, or web browser.
User Interaction: Notifications can be responded to in a number of ways. The user can interact with the notification in several ways by tapping on it: opening the app or website linked to the notice, dismissing the notification, or taking the action requested by the notification itself.
Top 10 push notification plugins for WordPress
OneSignal
The OneSignal Push Notification Plugin is widely used and packed with useful features. It’s simple to set up, works across various platforms, includes tools for targeting specific audiences, and lets you schedule alerts in advance.
Features:
Multi-Platform Support including web browsers and mobile devices
User-friendly interface and easy setup process
Audience Segmentation based on location, language, user preference, etc
Customisable Opt-In Options
A/B Testing capabilities
Real-time Analytics
Advanced features such as scheduled notifications, push-notification templates, deep-linking capabilities
PushEngage
PushEngage is an advanced plugin for sending push notifications to both desktop and mobile devices. It provides a number of flexible features and configurations that can be used to effectively interact with and re-engage your website’s users.
Features:
User-friendly Interface
Supports both web and browser push notifications
Allows for drip campaigns
Provides Analytics and Insights
Browser Abandonment Tracking
Offers Integration and Platform Support
Gravitec.net
Gravitec.net is a full-featured push notification platform that facilitates efficient audience engagement via web push notifications for website owners and marketers. It simplifies the process of sending push notifications and boosts user engagement with a suite of strong features and tools.
Features:
Specialises in web push notifications
Enables Advanced Campaign Management
Offers flexible Opt-In Management Options
Real-time Delivery of Push-Notifications
Responsive Customer Support
GDPR Data Compliance and Security
WonderPush
WonderPush is a robust push notification technology that facilitates efficient interaction between brands and their customers. It simplifies the process of sending push notifications and provides a suite of capabilities to increase user engagement.
Features:
Multi-Platform Support
Seamless Integration with popular CMS like WordPress, Magento, Shopify, etc
Allows for geotargetting
Supports rich push notifications that include images, videos, and other interactive elements
Help to monitor key metrics like delivery rates, CTRs, conversions, etc
Allows for Audience Segmentation
GDPR Compliance and Data Security
iZooto Web Push Notification
iZooto Web Push Notification is a robust system for sending out online push notifications and interacting with your audience. It has many useful features that make it easy to send push notifications and boost user participation.
Features:
Specialises in Web push notifications
Easy integration with Magento, Shopify, etc
Helps set up automated and triggered notifications
Allows to personalise your push notifications like user’s name, product recommendations, or personalised offers
Includes A/B testing capabilities
Offers flexible Opt-In Management options
Cross-Browser Compatibility
Offers Customer Support
PushAlert
PushAlert is an all-inclusive platform for sending push notifications via the web and mobile devices, allowing businesses to connect with and reconnect with their audience. PushAlert allows you to efficiently interact with your target demographic, send out targeted messages, and increase web and mobile user engagement and conversions.
Features:
Supports both web and mobile push notifications
Provides easy integration options
Ensures real-time delivery of push notifications
Allows you to segment your audience based on location, behaviour, interests, etc
Supports rich push notifications
Offers advanced scheduling options
Provides comprehensive analytics and insights
GDPR Compliance and Data Security
PushBots
For developers and organisations looking to connect with their customers on the web and mobile devices, PushBots provides a flexible and simple push notification platform. PushBots’ robust set of features and tools makes it easy to send push alerts and offers information that can be used to boost user engagement.
Features:
Cross-Platform Support
Offers straightforward integration options
Allows businesses to segment their audience based on interests, behavior, demographics, or location
Supports rich push notifications
Offers flexible scheduling options for push notifications
Allows businesses to monitor user behavior
Offers customer support
VWO Engage
With VWO Engage, businesses can send out targeted and personalised push notifications to their audience to keep them interested and engaged.
Features:
Offers automation features that enable businesses to set up triggered notifications
Provides advanced analytics and tracking capabilities to monitor user behaviour
Allows businesses to create customized opt-in prompts
Includes A/B testing capabilities that enable businesses to experiment with different variations
Offers personalization tokens that enable businesses to dynamically include user-specific information within push notifications
Allows businesses to manage opt-outs efficiently
Provides dedicated customer support
PushMonkey
PushMonkey is a potent push notification plugin made to assist website owners and marketers in engaging with their audience in a meaningful way. You can quickly and easily send your subscribers personalised and pertinent push notifications with PushMonkey, keeping them updated and engaged.
Features:
Multi-Platform Support
Offers seamless integration options
Ensures real-time delivery of push notifications
User-Friendly Interface
Offers automation features that enable businesses to set up triggered notifications
Supports rich push notifications
Push Notifications for WordPress
Push Notifications for WordPress is a robust plugin that helps websites interact with their visitors by giving them personalised push notifications on their mobile devices. With this plugin, businesses can easily integrate the power of push notifications into their WordPress sites to improve user engagement, attract more visitors, and enhance conversions.
Features:
Offers a user-friendly interface and straightforward setup process
Allows you to tailor your messages to each individual user by factoring in information like their Name and activity history
Offers flexible scheduling options
Provides analytics and insights to track the performance
Allows you to manage opt-ins efficiently
Offers customer support
How to choose the right push notification plugin for your WordPress website
If you want to keep your visitors engaged and get the results you want from your WordPress site, you need to use the correct push notification plugin. Here are a few things to keep in mind:
Features and Functionality: Compare the available features and functions of various push notification plugins. Look for crucial functions like targeting certain demographics, user-specific content, automation, scheduling, reporting, and support for many types of media.
Ease of Use: Try to find user-friendly interfaces and quick installation procedures. Managing your push notification campaigns will take less time and effort with a plugin that is easy to use.
Integration with WordPress: Look for plugins that can be easily installed and are compatible with your version of WordPress.
Customization Options: Look at the Plugin’s Configuration Settings. Check to see if you can alter the sound, appearance, and content of your notifications.
Mobile Responsiveness: Since a sizable proportion of visitors access your site via mobile devices, it’s crucial that you choose a plugin that is mobile-friendly and compatible with push notifications.
Performance and Delivery Speed: For push alerts to be effective, they must be sent quickly and consistently. If you want to reach your audience in real-time, you need a plugin that can get the job done quickly and reliably.
Opt-In Management: Evaluate the plugin’s approach to opt-in management and user consent. Make sure it follows all applicable privacy laws and includes editable opt-in prompts so you can get users’ permission to send them push alerts.
Customer Support and Documentation: Check the plugin developer’s availability and quality of customer assistance, as well as the plugin’s documentation. Search for add-ons that provide fast responses via contact methods like email and live chat.
Pricing and Scalability: Analyse the plugin’s licensing and payment options. Think about how the plugin fits into your financial plan and whether or not it can grow with your website and your notification demands.
How to set up a push notification plugin?
Choose a Push Notification Provider: Look for a push notification service that works with the platform you are using for your website. OneSignal, PushEngage, PushAlert, and WonderPush are some of the most well-known suppliers out there.
Create an Account: Get yourself set up with a push notification service. Register by filling out the needed fields and furnishing the required information.
Install the Plugin: To install a new plugin for WordPress, open its administration area, select “ Plugins,” and also click ” Add New.” To install a plugin, simply look for it in the list and hit ” Install Now.” After the plugin has been installed, select “activate” to turn it on.
Configure Plugin Settings: To adjust the plugin’s settings, go to the plugin’s configuration settings in the administration section of your website. There’s generally a separate area for the push notification add-on. Set up the default options, such as the API key or login information for your push notification provider.
Customise Opt-In: Modify the appearance, text, and actions of the prompt to suit your requirements. One strategy for getting people to agree to push notifications is to emphasise the benefits they’ll reap from doing so.
Set Up Segmentation and Targeting: Classify users into groups according to their interests, demographics, and other characteristics. This action enables you to shoot applicable and engaging notifications to specific subsets of your audience.
Test Notifications: Before you send out alerts to your audience, make sure they display properly across devices and platforms by testing them in advance. Make sure that the alerts appear as expected and all interactive features function correctly.
Schedule or Automate Notifications: You can choose to send messages immediately, at a later time, or on a predetermined schedule. Your marketing strategy and user preferences should inform the time and frequency of notifications.
Monitor and Analyse Performance: Keep an eye on how well your alerts are doing after you’ve sent them with the help of the plugins or your push notification provider’s analytics.
Conclusion
That’s all I’ve got for you guys! After looking over the top 10 WordPress push notification plugins, we can confidently conclude that there is no shortage of opportunities to interact with your site’s users. Whether your goal is to raise user involvement, attract more visitors, or improve your conversion rate, you’ll find a plugin with the appropriate tools here.
OneSignal’s adaptability and user-friendliness, PushEngage’s robust automation features, and Gravitec.net’s thorough analytics are just a few examples of the many characteristics each plugin offers.
You can keep your visitors well-informed, interested, and coming back for more with push notifications. These plugins can be your secret weapon for standing out in the busy internet world, whether you’re trying to send out news alerts, advertise sales, or notify users of fresh content.
Embrace the power of instantaneous interaction with your audience by installing a suitable push notification plugin for your WordPress site.
Frequently Asked Questions (FAQ) :
July 5, 2023